DRU is one of Europe’s leading fireplace companies, encompassing a huge portfolio of gas, electric, wood and bioethanol fires and stoves. Established in the Netherlands in 1754, its UK subsidiary Drugasar has been active in the UK commercial and domestic heating sectors since 1975. In the 1930s, DRU developed the balanced flue system, which has become a standard operating system for many millions of gas heating appliances worldwide. Since the start of the 21st century, DRU has designed and produced a range of contemporary gas fires based on the balanced flue system, with a wide selection of designs, sizes and capacities. DRU has also developed its Global range of mid-priced gas fires, which include conventional flue models that are compatible with UK chimneys and a unique cavity wall gas fire for homes built since the 1960s. In 2008, DRU acquired the Dutch wood stove company Dik Geurts. It now designs and produces a wide range of woodburning stoves and fires under the Dik Geurts brand, which are renowned for their high standards of performance and sustainability. More recently, DRU has merged with the German woodburning manufacturer Spartherm, introducing a huge additional portfolio of woodburning and bioethanol fires and stoves. DRU will be displaying a selection of products from its Dik Geurts wood stoves, its DRU designer gas fires and its Virtuo Evolve electric fires. This will include live burning and static displays in the company’s distinctive gazebo in the outdoor area of the exhibition. In the UK, DRU fireplaces are distributed by its fully owned subsidiary Drugasar, based in Swinton near Manchester. It supports its extensive dealer network with a team of experienced area account managers; a dedicated customer services division and technical support operatives covering the whole of Great Britain. The benefits of becoming a DRU fireplace dealer are: DRU will be welcoming both current and prospective dealers to meet its highly experienced sales staff and discuss future partnerships. The company believes in strong and long-lasting dealer relationships to increase its UK coverage and bring its advanced and sustainable fireplace products to consumers, architects, builders and the hospitality sector. Stand No: G2 Outdoor area UK contact details: Drugasar Ltd, Deans Road, Swinton, Manchester M27 0JH T: 0161 793 8700 E: info@drufire.co.uk www.drufire.com
Chimella: The Benchmark for Chimney Airflow Control in UK Homes
For years, our industry has faced a growing challenge—how to balance the performance of traditional fireplaces with the increasing demand for energy efficiency in UK homes. One of the most overlooked factors in that conversation is the chimney itself. Often described as “a great big hole in the roof,” an open chimney continues to draw warm air out of a property 24 hours a day when a fireplace isn’t in use. While it plays a vital role in safely removing smoke and fumes when you light your fire, it can massively work against the very efficiency standards now shaping the future of housing. As an industry, we’ve all seen the impact this has had. Fireplaces are too often viewed as a liability in energy calculations—something to be removed, sealed, or designed out altogether. But that view is about to change! At Chimella, we’ve spent the last 14 years focused on one goal: helping our industry adapt, without losing what makes fireplaces so valuable in the first place. The aim has never been to replace or rethink the fireplace—but to support it. The Chimella Chimney Umbrella is designed to give installers and homeowners control over chimney airflow in seconds, reducing heat loss by over 75% when the fireplace is not in use. At the same time, it helps prevent damp and keeps debris out, improving the overall condition and usability of the fireplace chimney airflow system.. More importantly, it allows us to reframe the role of the fireplace in modern homes. Following years of government testing, development, and industry engagement, Chimella is now the only chimney airflow control product recognised within Sap 10.2 and RdSAP. This is a significant step forward—not just for us, but for the wider fireplace sector. For the first time, chimney performance can be directly accounted for within official energy assessments. Each Chimella installation has the potential to contribute measurable improvements to a property’s rating, supporting the push toward EPC band C and beyond. For installers and retailers, this creates a new opportunity. Instead of working against energy efficiency conversations, we can now be part of them—offering solutions that both preserve and enhance the role of fireplaces within the home. Chimneys no longer need to be seen as a weakness; with the right approach, they can become part of the value proposition. This isn’t about changing what we do. It’s about strengthening it. By addressing airflow and heat loss in a simple, practical way, Chimella helps ensure that fireplaces remain not only desirable, but relevant in an evolving market. As the industry continues to adapt, solutions like this allow us to move forward together—protecting fireplace sales, supporting installers, and ensuring that the future of our trade remains as strong as its heritage.
Midtec: British-Built Cowls Leading the Way in Chimney Performance
With increasing demand for reliable, high-performance chimney solutions, British manufacturing is firmly back in the spotlight—and for good reason. Across the trade, sweeps and installers are looking for products that not only perform but stand up to the realities of UK conditions. From persistent down draught to heavy rain exposure, chimney terminals need to work harder than ever. One company at the forefront of this movement is Midtec, whose range of cowls is gaining attention for combining robust British manufacturing with practical, installer-focused innovation. Innovation Designed for Real-World Conditions Modern chimney cowls are no longer just simple covers—they are engineered components designed to actively improve chimney performance while simplifying installation. A standout example is the PONTO design, which introduces a push-on, twist-off fitting—an innovation specifically created to make installs quicker and easier on site. This intuitive mechanism removes unnecessary hassle, allowing installers to secure the cowl efficiently while still benefiting from a design that helps combat down draught and maintain consistent airflow. It’s a practical solution that reflects the real needs of the trade: less time fitting, more confidence in performance. Alongside this, the NEW Square MFE Pothanger has been developed to address two of the most common on-site challenges: down draught and rain ingress. A first of its kind, it offers a dedicated solution for square chimney pots—enhancing airflow management while providing improved protection against driving rain. In increasingly unpredictable weather conditions, solutions like this are proving invaluable. The Case for British Manufacturing For many in the trade, product origin is just as important as performance. British manufacturing offers a level of assurance that’s hard to match—consistent quality control, dependable supply, and products designed specifically for UK installations. By producing cowls domestically, manufacturers like Midtec maintain high standards across their range, ensuring every unit is built to withstand the demands of the British climate. It’s a commitment to quality that translates directly to reliability on the roof. Built with Installers in Mind Ease of installation is a major consideration for sweeps and installers alike. Time on site matters, and innovations like the PONTO’s push-on, twist-off design demonstrate how thoughtful engineering can streamline the process without compromising on durability. At the same time, long-term performance remains essential. Durable construction reduces the likelihood of return visits, helping installers maintain strong customer relationships and a reputation for quality workmanship. Meeting the Needs of a Changing Industry As industry expectations continue to evolve, so too must the products being specified. Chimney cowls are no longer passive components—they are active contributors to system performance. With forward-thinking designs like the PONTO and the NEW Square MFE Pothanger, British-made cowls are setting a benchmark for innovation, practicality, and reliability. For those in the trade seeking dependable, easy-to-install solutions that are built for UK conditions, British manufacturing continues to lead the way.
Mix and match with Mendip Woodland stoves Designed in Britain
Designed in the UK, this British stove, with all the qualities needed for today’s modern living, is now available in a larger design, perfect for open-plan schemes and spacious living areas. The Woodland stove range from Mendip has something for everyone, with A NEW version of the gas stove will be shown at the Trade Stove & Fireplace Professional Trade Show 2026 The Woodland Large woodburner The new Woodland Large DC woodburner is a powerful 7kW stove with higher legs and a deep chamber for a spacious feel. Its large glass viewing window and clean-lined look make it ideal for both contemporary and classic interiors. The Woodland Gas fire The Woodland Gas fire, inspired by the woodburning version, is perfect for smoke free locations, and features easy to use controls, and a realistic log effect. The programmable handset allows complete control over the stove. The Woodland electric fire The Woodland Electric brings all the convenience of an electric fire into a statement piece for your living areas, or even bedroom. This 570mm wide 2kW stove is fully programmable, enabling users to set a specific heat requirement at a specific time, so no more coming home to a cold house after work or a trip away. The flames can be selected in multiple colours to create a different ambience at various times of the day. The Woodland Large Oven The NEW Woodland Large Oven is an innovative and eco-friendly stove that blends the warmth and charm of a traditional wood burner with the practicality and convenience of a built-in oven and cooking plate that can be used to bake a cake or slow cook a stew at the same time as heating the home. The woodland DS woodburning stove The Woodland Double-Sided Woodburning Stove, available free standing or with a logstore from Mendip offers double-sided access and control, perfect for open-plan spaces, and as the doors open on both sides with controls on both sides too, this stove can heat a large open-plan space such as a kitchen-diner or heat two rooms simultaneously when the stove is installed within the chimney breast of two adjoining rooms. About Mendip Stoves Mendip Stoves, manufacturer of modern woodburning and multifuel stoves, opened its brand-new factory in Somerset in January 2023. The Mendip range is also designed in Britain, ensuring that the stoves are beautifully built by experienced craftsmen using cutting-edge technology. Mendip stoves, available exclusively from Eurostove, are manufactured to exceed British standards with demand for quality at every stage. From its heavy-duty steel body to the ergonomically designed door handle, every detail has been meticulously considered. Eurostove Ltd 01934 750 500 www.eurostove.co.uk
J&R Hill Ltd: A Trusted Name in the UK’s Chimney & Stove Sector
J&R Hill Ltd, a proud family-run business established in 1960, continues to be a trusted name in the UK’s stove and chimney sector. With decades of experience behind them, the company has built a strong reputation for quality products and reliable distribution. As a key distributor of Solinox Chimney Systems across the UK, J&R Hill Ltd offers a comprehensive range of solutions designed to meet the needs of modern installations. Alongside this, they supply The Mourne Stoves Collection and are excited to showcase the brand-new Summit range—bringing innovation, style, and performance together for today’s heating demands. Beyond stoves and chimney systems, J&R Hill Ltd provides an extensive selection of essential components, including flexible flue liners, cowls, and adaptors, ensuring installers have everything required for a complete and professional setup. Their offering is further enhanced by a versatile range of chambers, available in brick, tile, and slate, with a variety of colours and finishes to suit any interior design. J&R Hill Ltd warmly invites retailers, stove installers, and chimney sweeps to visit their stand (A7) at The Trade Stove & Fireplace Professional Show 2026. This is an excellent opportunity to explore their latest products, discover new innovations, and connect with a team dedicated to supporting the industry. Tel no. 01782 312938 Email. sales@jandrhill.co.uk Website. www.jandrhillflues.co.uk
The Stove Industry Association: Supporting, Representing and Strengthening Our Sector
The UK stove industry is evolving at pace. Against a backdrop of changing policy, increasing scrutiny and growing consumer interest in efficient, sustainable heating, the role of a strong, credible trade association has never been more important. The Stove Industry Association (SIA) exists to be that voice. As the UK’s trade body for the stove and solid fuel heating sector, the SIA represents the full breadth of the industry—from manufacturers and distributors to retailers, installers and chimney sweeps. Our role is simple in principle but critical in practice: to support the sector, uphold standards, and ensure that the industry’s voice is heard clearly and constructively by policymakers, stakeholders and the public. At the heart of our work is representation. We engage regularly with UK Government and devolved administrations, contributing evidence, insight and technical expertise to consultations and policy development. Our aim is always to ensure that regulation is proportionate, evidence-based and aligned with real-world outcomes—supporting both air quality objectives and a thriving, responsible industry. Alongside this, we are committed to maintaining and promoting high standards across the sector. From compliance and technical guidance to communications support, we work closely with members to help navigate an increasingly complex landscape. This includes providing clarity on evolving legislation, supporting best practice in marketing and messaging, and helping businesses stay ahead of regulatory change. Championing modern stove technology is another key pillar of our work. Significant progress has been made in recent years, with Ecodesign appliances delivering substantial reductions in emissions alongside improved efficiency. Communicating these advancements – and the importance of correct installation, fuel use, operation and maintenance – is central to ensuring that the benefits of modern appliances are fully realised. Collaboration sits at the core of everything we do. The stove industry is diverse, and its strength lies in the expertise and professionalism of its people. The SIA provides a platform to bring that expertise together – whether through technical working groups, member forums or industry events – so that we can collectively address challenges and seize opportunities. For members, this translates into tangible support. From policy briefings and consultation responses to communications toolkits and industry campaigns, we aim to provide the resources and insight needed to operate confidently in a changing environment. Just as importantly, we act as a trusted source of information for the wider public, helping to promote responsible burning practices and informed decision-making. The coming years will be pivotal for the sector. As conversations around air quality, energy resilience and decarbonisation continue to evolve, it is essential that the industry is part of that conversation – proactively, constructively and with a clear, unified voice. That is the role of the SIA. We are here to support our members, represent the industry and champion its future. If you’re visiting the Trade Stove & Fireplace Professional Show, do come and see us on Stand A1 where we’d be delighted to meet you and discuss how we can work together. Visit their website here.
Elcofire: Discover a new Era of Fires…
Elcofire is a leading innovator in contemporary fires and stoves, combining advanced engineering with customer-focused design to deliver heating solutions tailored to the needs of modern homes. Every product is developed with usability, efficiency and reliability at its core, ensuring installers benefit from straightforward installation while homeowners enjoy intuitive controls and consistent, long-term performance. A key highlight of the range is Elcofire’s advanced pellet stove collection. Designed for efficiency and ease of use, these stoves deliver powerful, controllable heat with low emissions, making them an ideal solution for energy-conscious households. Featuring programmable settings, quiet operation and smart, user-friendly controls, Elcofire pellet stoves provide a seamless heating experience that fits effortlessly into everyday life while maintaining exceptional performance standards. Leading the way in innovation is the Cooper range, a true world-first in pellet stove design. Uniquely engineered to retrofit into standard fireplaces, the Cooper eliminates the need for extensive renovation while still offering impressive heat output and efficiency. This groundbreaking approach allows homeowners to upgrade to modern pellet technology without disrupting their existing living space, combining convenience, performance and contemporary design in one solution. Customer Experience remains central to the Elcofire ethos. In Ireland, through a trusted authorised dealer network, responsive technical support and comprehensive aftercare, customers are supported at every stage of their journey. This commitment to service ensures confidence, reliability and peace of mind. We look forward to building on this momentum as we expand into the UK market, where we will continue to place customer satisfaction at the heart of everything we do. With cutting-edge pellet technology, the pioneering Cooper range and best-in-class customer service, Elcofire continues to redefine home heating, delivering solutions that are efficient, stylish and built entirely around the customer. Company Name: Elcofire Stand Number: C17 Email: Info@elcofire.com Web: www.elcofire.com
Introducing Milan from Decoflame
Robeys are delighted to introduce the Milan from Decoflame. Milan allows you to explore the possibilities of creating a truly unique home heating experience. Representing a new generation of fireplace design, it is innovative, adaptable and timeless by nature. Its modular construction and refined proportions make it possible to integrate the fireplace almost anywhere: built into a wall, mounted, or standing freely as a sculptural centrepiece. Through a curated selection of finishes and materials, you can tailor the Milan to your own sense of style. Front and back panels in metal, wood or fabric offer endless combinations, allowing you to create a fireplace that is truly personal and unique. With its refined proportions, precision craftsmanship and versatile installation options, Milan adapts effortlessly to your space — from modern city apartments to timeless contemporary homes. One fireplace, endless possibilities When you explore the Milan range you’ll discover it offers a refined selection of interchangeable surface finishes. From stone and metal to wood and fabric. Each surface is crafted to enhance the fireplace’s architectural expressions and timeless design. At Decoflame, we see a growing demand for flexible and elegant fireplace solutions that can be integrated into modern spaces without the need for complex installation. Our latest bioethanol fireplaces are designed to meet that need, featuring a sleek, ready-to-place construction, selectable front panel options, and engineered simplicity. It’s the perfect solution for homes, showrooms, and hospitality environments where style, flexibility, and ease of use go hand in hand. Milan is not just a fireplace – it’s a piece of art. If you’d like further information, the specialist team at Robeys will help you make an informed decision. Call 01773 820940. Decoflame products are available to view at our extensive showrooms in Belper, Derbyshire. You can also get further information at our website www.robeys.co.uk
FSM Group – The UK’s Only Family-Run Chimney & Flue Manufacturer
The FSM Group is one of the UK’s leading manufacturers of chimney and flue systems, supplying high-quality products to the stove, fireplace and heating industries. With over 40 years of experience, the company has built a strong reputation for engineering excellence, reliable products and industry expertise. Today, FSM Group is proud to be recognised as the UK’s only family-run chimney and flue manufacturer, combining traditional family values with modern manufacturing and innovation. Specialising in the design and manufacture of chimney and flue systems, FSM Group produces a wide range of products used across domestic and commercial heating installations. These include flexible flue liners, chimney components and installation accessories that are trusted by installers, retailers and distributors throughout the UK and Ireland. Every product is developed with durability, safety and performance in mind, ensuring it meets the high standards expected within the professional stove and fireplace industry. A key strength of FSM Group is its commitment to British manufacturing and consistent product quality. By manufacturing in the UK and maintaining strict quality control processes, the company ensures that its chimney and flue systems meet all relevant standards and building regulations. Continuous investment in machinery, production capabilities and product development allows FSM Group to remain at the forefront of the chimney and flue sector. Two decades of excellence, one exclusive partnership. FSM Group and Jeremias have been delivering premium twin-wall insulated flue systems since 2000. Together, we continue to push boundaries, developing creative solutions and innovative products that lead the industry. In addition to manufacturing excellence, FSM Group is known for its strong focus on customer service and supply reliability. The company holds a large range of chimney and flue products in stock, allowing trade customers to benefit from fast delivery, competitive pricing, and dependable product availability. This combination of manufacturing capability and strong stock holding makes FSM Group a trusted partner for stove installers, retailers and industry professionals across the UK. Alongside its chimney and flue manufacturing, FSM Group will also be showcasing Oakleaf Stoves, its range of high-quality wood burning and multi-fuel stoves. Designed to combine efficiency, durability and timeless design, Oakleaf Stoves offer reliable heating solutions that complement both traditional and contemporary interiors. Visitors to the Trade Stove & Fireplace Professional Show 2026 are invited to visit FSM Group on Stand C16 to meet the team, explore the latest chimney, flue and stove solutions, and learn more about the benefits of working with the UK’s only family-run chimney and flue manufacturer. Contact details: FSM GroupUNITS 6 & 7, Link 20,Bellingham Way,Larkfield,Aylesford,Kent ME20 7HD Tel: 0344 800 6586 Email: info@fsmgroup.co.uk Website Link: www.fsmgroup.co.uk
